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    Haugenbok.no Fagbøker Groundswell

    Groundswell

    Groundswell

    Groundswell (winning in a world transformed by social technologies)

    Forfatter Harvard Business Review Press

    (Josh Bernoff - Forfatter)

    Harvard Business Review Press

    Tomt hos leverandør, ny melding ventes

    229,-

    ISBN:

    9781422161982

    Forlag:

    Harvard Business Review Press

    Trykkeår:

    2019

    Utgitt:

    2019

    Utgave:

    1

    Vekt:

    359 gr

    Alder:

    Voksen

    Groundswell
    Harvard Business Review Press
    9781422161982

    Forlagets omtale:

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an LES MER unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. LES MINDRE Forlagets omtale Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

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