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    Haugenbok.no Fagbøker Økonomi og Ledelse Winning at New Products

    Winning at New Products

    Winning at New Products

    Winning at New Products (Creating Value Through Innovation)

    Levering 2-12 dager

    299,- Nå 251,-

    ISBN:

    9780465025787

    Forlag:

    Basic Books

    Trykkeår:

    0

    Utgitt:

    2011

    Sider:

    448

    Alder:

    Voksen

    Winning at New Products
    Basic Books
    9780465025787

    Haugenboks omtale:

    Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Produc LES MER t Development and Management Association in 1999. He lives in Oakville, Ontario. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. LES MINDRE Haugenboks omtale Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

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