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    Haugenbok.no Fagbøker Økonomi og Ledelse Markedsføring Emotions, advertising and consumer choice

    Emotions, advertising and consumer choice

    Emotions, advertising and consumer choice

    Emotions, advertising and consumer choice

    Forfatter Copenhagen Business School Press

    (Sverre Riis Christensen - Forfatter)

    Copenhagen Business School Press

    (Steen Lundsteen - Medforfatter)

    Copenhagen Business School Press

    Levering 2-6 dager

    569,- Nå 492,-

    ISBN:

    9788215011844

    Forlag:

    Copenhagen Business School Press

    Trykkeår:

    2007

    Utgitt:

    2007

    Utgave:

    1

    Sider:

    462

    Vekt:

    794 gr

    Alder:

    Voksen

    Emotions, advertising and consumer choice
    Copenhagen Business School Press
    9788215011844

    Haugenboks omtale:

    This book focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary LES MER individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing. This book is aimed at readers interested in advanced consumer behaviour theories, both graduate students in their final year and practitioners with an MBA or similar background. LES MINDRE Haugenboks omtale This book focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing. This book is aimed at readers interested in advanced consumer behaviour theories, both graduate students in their final year and practitioners with an MBA or similar background.

    Emner: Reklame