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    The four

    The four

    The four

    The four (the hidden DNA of Amazon, Apple, Facebook and Google)

    Forfatter Portfolio

    Levering 2-6 dager

    129,-

    ISBN:

    9780525540397

    Forlag:

    Portfolio

    Trykkeår:

    2018

    Utgitt:

    2018

    Utgave:

    1

    Sider:

    336

    Alder:

    Voksen

    The four
    Portfolio
    9780525540397

    Forlagets omtale:

    THE NEW YORK TIMES BESTSELLER For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the LES MER Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. LES MINDRE Forlagets omtale THE NEW YORK TIMES BESTSELLER For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Alternative utgaver
    The four, the hidden DNA of Amazon, Appl... Scott Galloway
    Tilbud sendes innen 3 dager
    Heftet, Engelsk
    199,- NÅ 99,-
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