This book encompasses a large variety of topics within current hospitality and tourism research, including: Leadership and Hospitality Management Knowledge Management Yield Management Human Resource Management Diversity Management Socialization of Apprentices Business Ethics Workforce Issues Atmosphere in Hotels Hotel Laws Market Predictions by Employees The Tourists Role Destination Branding Diverging Interests in Festivals Sustainability and Tour Guides Manhole Covers and Tourism Valuating the Environment Guidebooks Image Formation Ingredients & Tasteful Meals The topics of the book represent most of the current fields and interests in hospitality and tourism research. Although written primarily by researchers for researchers, this book should also be of interest to students who want to gain an inside view on how facts about hospitality management and tourism are conceived in a scientific way. In the same way, we are sure that practitioners who want to develop their business and practice can acquire useful information and ideas on the ways in which important information is achieved through scientific studies and methods. This book is the result of a joint effort on the part of researchers at the Norwegian School of Hotel Management and their valuable network. The editors of the book - Associate Professor Trude Furunes, Professor Reidar J. Mykletun and Professor Einar Marnburg are all active researchers and affiliated with the Norwegian School of Hotel Management, University of Stavanger.