History is a complex business. Fortunes boom and bust, empires wax and wane, and change-whether social, political, or technological-has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
Les mer
The History of Graphic Design is a fascinating book, filled with countless beautiful examples of early graphic design --Grafik.com, London

Produktdetaljer

ISBN
9783836563079
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Taschen
Serie
The history of graphic design
Vekt
3920 gr
Høyde
380 mm
Bredde
255 mm
Dybde
50 mm
Aldersnivå
Voksen
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
480

Forfatter
Redaktør