It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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Produktdetaljer

ISBN
9780714843377
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Phaidon Press
Vekt
179 gr
Høyde
178 mm
Bredde
120 mm
Dybde
13 mm
Aldersnivå
Voksen
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter