Annie Higgins has one goal this year: to get her tiny business off the ground. But - infuriated by the advertising agency across the hall making fun of her job - Annie is goaded into accepting their crazy challenge: to make a random stranger Instagram-famous in just thirty days. And even when they choose Dr Samuel Page PhD, historian and hater of social media, as her target, Annie's determined to win the bet - whether Sam likes it or not. But getting to know Sam means getting to know more about herself. And before the thirty days are out, Annie has to make a decision about what's really important.